Toyota Tacoma Will Be Featured as the Official Baywatch Lifeguard Vehicles
New York, NY – March 18, 2026 – Today, FOX Advertising announced a major brand sponsorship by Toyota with season-long integration and placement into FOX Entertainment’s new primetime series Baywatch. Toyota is the first advertising partner to join the highly anticipated production of the reimagined series that is expected to premiere on FOX during the 2026-27 season.
The series will showcase the Toyota Tacoma as the official Baywatch lifeguard vehicle which will be f…