Collaboration Features Art by Mexico City Native Jiovanny Lopez Alvarez 


NFT Holders Will Unlock Access to Live Sporting Events, VIP Experiences with FOX Deportes Studios and Talent, Exclusive Memorabilia and more



LOS ANGELES — FOX Deportes, the first and longest-running Spanish-language sports channel in the U.S., is launching its first-ever NFT collection as part of its 25th anniversary and National Hispanic Heritage Month celebration. The collection includes three NFTs designed by Los Angeles-based visual artist and Mexico City native Jiovanny Lopez Alvarez.

The NFTs will be available for purchase at starting tomorrow, Tuesday, Oct. 4, at 9:00am PT. The collections’ secondary market will be held on Rarible. Also tomorrow, an auction of ultra-rare NFTs from the collections will take place on OpenSea at 10:00am PT.

The first collection is entitled Los Primeros (“We Are First”). It includes 250 limited-edition, one-of-one NFTs that will be randomly generated when minted celebrating the sports, fans and cities FOX Deportes has served since its launch.

FOX Deportes enters the Web3 space prioritizing educating fans, supporting communities and projects as well as engaging talent, athletes and partners alike in an exciting and rapidly evolving new space. The NFT project, a collaboration with Lopez Alvarez born from his two passions in life: sports and art, marks the first NFT collection launched by a Spanish-language sports network in the U.S.

“Since our founding in 1996, FOX Deportes has prided itself on innovation and being the first,” said FOX Deportes Executive Vice President and General Manager Carlos Sanchez. “With this NFT collection, we are looking to bring our loyal audience along our journey into the new world of Web3. We are reaching the end of our 25th year and this project is a perfect way to usher in the next phase of FOX Deportes.”

The collections will unlock exclusive perks for holders, including one-of-a-kind memorabilia, tickets to major sporting events, VIP access to FOX Deportes events at its Los Angeles studios and more. FOX Deportes and Lopez Alvarez are collaborating on the collections with FOX Entertainment’s Web3 media and creative technology company, Blockchain Creative Labs. 

“When an injury derailed my dreams of being a professional soccer player, visual art allowed me to continue to express my love for sports,” said Lopez Alvarez. “I feel excited and privileged to work with FOX Deportes on these exciting one-of-one NFTs that speak to the passion and vibrancy of the Hispanic sports fan.”

Before the end of National Hispanic Heritage Month, FOX Deportes will drop Lopez Alvarez’s second collection of NFTs, Somos El Futuro (“We Are the Future”), representing the vibrant and innovative futurescape the Hispanic community is building together. The drop date for Somos El Futuro will be revealed soon.

Additional future NFT drops include a Mystery Drop on Coinbase NFT on Friday, Oct. 7, at 12:00pm PT. Future details are being confirmed.

About Jiovanny Lopez Alvarez 

Jiovanny Lopez Alvarez is an emerging artist based in Los Angeles, CA. Born in Mexico City, Jiovanny grew up with an intense love for sports and was an avid soccer player. At a young age he moved to LA and attended Los Angeles High where he was quickly lauded for his success on the pitch. While playing soccer he broke his collarbone and used his love of drawing as part of his rehab and therapy. It was then that he turned to his art, using drawing as a way to regain motion in his arm. Jio combines his passion for art and sports by drawing iconic images of some of the world’s most accomplished sports stars. His work has been featured in commercial art, street murals, and on-air. His reputation and work were brought to the attention of Fox Deportes GM/EVP Carlos Sanchez, who commissioned Jio to create a mural in the state-of-the art Fox Deportes Headquarters in Los Angeles. Jiovanny’s sports and art journey represents the American dream. We are proud to share Jio’s work with the Fox Deportes Fan community in our first NFT Collection.  

About FOX Deportes

Launched in 1996, FOX Deportes, a division of FOX Sports, is the first and longest-running Spanish-language sports network in the United States. Now in nearly 20 million cable and satellite households, nearly six million of which are Hispanic, FOX Deportes has been the nation’s leading supplier of Spanish-language sports programming for over 25 years. FOX Deportes features a diversified portfolio of properties, and boasts more than 2,100 hours of exclusive, live programming including Liga MX, MLS, Liga Nacional de Honduras, Liga Primera Division de Costa Rica, South America World Cup Qualifiers, NFL, NFC Championship, Super Bowl LVII, MLB regular-season, All-Star Game, Divisional Series, National League Championship Series and World Series, NASCAR, Premier Boxing Champions and college football.  Original programs include EL ENTRETIEMPO, TOTAL SPORTS 360 and EL PUNTO FINAL. FOX Deportes Digital reaches 17 million visitors monthly and provides a robust digital experience brimming with engaging editorial, live scoring and exclusive video highlights on

About Blockchain Creative Labs

Blockchain Creative Labs (BCL), a business and creative unit formed in 2021 by FOX Entertainment and its Emmy Award–winning animation studio, Bento Box Entertainment, provides content creators, IP owners and advertising partners end-to-end blockchain computer ecosystem solutions to build, launch, manage and sell Non-Fungible Token (NFT) content and experiences, and fungible tokens, as well as digital goods and assets. BCL also manages a $100 million creator fund, established by FOX Entertainment and Bento Box, which identifies growth opportunities in the NFT space.