For immediate release
James Kiernan and David Borstein Join Fox Networks Group Digital Sales from Twitter
LOS ANGELES – Fox Networks Group (FNG) today announced that Meredith Brace, SVP of National Sponsorships for true[X], has been appointed Senior Vice President, Digital Sales. James Kiernan and David Borstein, who are joining Fox from Twitter, will serve as Vice Presidents, Digital Sales.
In her newly created position, Brace will serve as the digital sales lead for FNG, working to align advertiser spending with the growth in viewership across non-linear and digital platforms. She will report to Executive Vice President of Non-Linear Revenue David Levy, with whom she worked at true[X], a leading engagement ad company acquired by 21st Century Fox in 2015.
Levy said: “I know firsthand Meredith’s extraordinary ability to build, nurture and lead a sales team that delivers amazing value to advertisers by transforming their digital strategies and introducing them to highly effective new ad platforms. She has been an instrumental part of the team at true[X], and I know that she will have the same impact in her new role at Fox.”
Brace joined true[X] in 2014 and has managed national sponsorships with key clients and agency partners. She previously worked at Microsoft as a Global Head of Media and later led Strategic Partnerships for Windows, Bing, Office, XBOX and phones.
Brace has begun expanding and developing FNG’s digital sales team with the appointments of Kiernan and Borstein as Vice Presidents of Digital Sales. Kiernan will oversee Publicis’ digital spend with FNG and Borstein will manage FNG’s digital business with IPG and Horizon.
“James and David have impeccable reputations that stem from the work they’ve done managing growth at major digital companies and building digital partnerships,” said Brace. “James, David and the entire team will grow Fox’s digital advertising business by connecting brands in more meaningful ways to our award-winning content and networks and by delivering quality attention and measurable results.”
Kiernan was previously Global Agency Development Lead at Twitter, overseeing the company’s strategic partnership with Omnicom. Prior to that he led the digital and magazine activations at ZenithOptimedia. Kiernan also worked as a Group Client Director at MediaVest where he managed the digital media buying efforts for PandG.
Borstein most recently served as Senior Sales Manager at Twitter. He previously held senior sales positions at SB Nation and MySpace.
About Fox Networks Group
Fox Networks Group (FNG) is a primary operating unit of 21st Century Fox (NASDAQ:FOXA). FNG consists of Fox Television Group, which includes Fox Broadcasting Company and 20th Century Fox Television; Fox Sports Media Group; Fox Cable Networks, which includes FX Networks and National Geographic Partners; and Fox Networks Group Europe, Asia and Latin America. Together these units create, program and distribute the world’s most popular entertainment, sports and nonfiction programming.
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