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Top Six VOD Programs Season to Date in Nielsen ratings are Empire, The X-Files, The People v. O.J. Simpson: American Crime Story, American Horror Story: Hotel, Lucifer and Scream Queens
21 of Top 30 VOD Titles in Rentrak were on FOX and FX in February – Company’s Most-Watched Month Ever on VOD with More than 50 Million Hours Viewed
(LOS ANGELES, CA – May 5, 2016) Fox Networks Group leads the industry this season with the six most-watched shows in Nielsen’s VOD rank with Empire, The X-Files, The People V. O.J. Simpson: American Crime Story, American Horror Story: Hotel, Lucifer and Scream Queens. And in Rentrak’s recently released syndicated VOD report for February, the company had its most watched month on record at 50.5 million hours viewed, a 35% increase year over year, as FOX and FX combined for 27 of the top 50 VOD assets.
In February, Rentrak tracked 22,000+ VOD assets, and 21 of the top 30 programs were from Fox Networks Group, including Grease: Live, three episodes of The X-Files, and two episodes of Lucifer from FOX, and 4 episodes of The People V. O.J. Simpson: American Crime Story and other programs. In February, FX Networks also posted its most-watched month on record at 31.6 million hours viewed.
1. Nielsen NTI A18-49 L7 AA%, 09/21/2015 - 04/10/2016
2. Rentrak Broadcast & Basic Cable Network VOD Summary (most recent month, February, 2016)
This industry-leading performance in VOD reflects Fox’s commitment to delivering bold, compelling and emotionally charged programming that commands attention in today’s multiplatform, time-shifting environment. VOD delivers a younger, more upscale and highly engaged audience and its ads are far more likely to be viewed to completion because they can’t be fast-forwarded.
“We are exceptionally proud of the fantastic storytelling, topicality and all-around excellence of Fox programming this season, which have made us a leader in VOD and made our shows destination viewing for today’s on-the-go TV fans,” Fox Networks Group Chairman and CEO Peter Rice said. “As today’s crowded digital marketplace creates a paradigm shift in audience measurement, our programming has not only proven itself to be indispensable, but has shown how time-shifting, multiplatform viewing is bringing millions of new viewers into the fold.”
John Swift, Omnicom Media Group‘s CEO of North American Investment added: "VOD represents an emerging opportunity for brands in the premium video marketplace. Consumers actively seeking out content on their own terms and schedule leads to a more engaged viewing experience."
About Fox Networks Group
Fox Networks Group (FNG) is a primary operating unit of 21st Century Fox (NASDAQ:FOXA). FNG consists of Fox Television Group, which includes Fox Broadcasting Company and 20th Century Fox Television; Fox Cable Networks, which includes FX Networks; Fox Sports Media Group, National Geographic Partners, and Fox Networks Group Europe, Asia and Latin America. Together these units create, program and distribute on a global basis much of the world’s most popular entertainment, sports and nonfiction programming.