For immediate release

Thursday, August 31, 2017

Fox Networks Group Brings Six-Second Ad Format to FOX Sports

Ads to Appear During “America’s Game of the Week” on September 10

LOS ANGELES – Fox Networks Group (FNG) today announced that it will offer the six-second ad format across the FOX Sports portfolio. A limited number of six-second spots will air during FOX Sports’ NFL and MLB coverage on FOX as well as college football and MLS on FS1. Six-second ads during sports programming will debut on FOX’s America’s Game of the Week, television’s top-rated show for eight consecutive seasons, during the first week of the NFL regular season on September 10.

“At Fox Networks Group, we are committed to building products that outperform for our brand partners and improve the viewing experience for our fans. Working with brands and agencies that choose to buy these new formats, we will heighten consumer engagement with and immersion in our content while simultaneously giving meaningful attention and focus to brand messages,” said FNG President of Advertising Revenue Joe Marchese. “We have already been collaborating with brands and agencies that understand the need to evolve the model. They are the ones that are going to receive the prime attention and get ahead, leaving behind those that try to make everything fit a legacy TV buying model.”

The six-second ad format will be deployed in a variety of forms, including a shorter commercial load or in-game execution, designed to most seamlessly integrate with each type of sport.
Earlier this month, during the TEEN CHOICE 2017 awards show, FOX became the first network to air six-second spots on live broadcast television. The sold out inventory of six-second ads shown delivered higher than average brand and message recall levels and also excelled in positive response.

About Fox Networks Group Fox Networks Group (FNG) is a primary operating unit of 21st Century Fox (NASDAQ:FOXA). FNG consists of Fox Television Group, which includes Fox Broadcasting Company and 20th Century Fox Television; Fox Sports Media Group; Fox Cable Networks, which includes FX Networks and National Geographic Partners; and Fox Networks Group Europe, Asia and Latin America. Together these units create, program and distribute the world’s most popular entertainment, sports and nonfiction programming.

Jonathan Bing
Fox Networks Group
[email protected]
(310) 369 – 1274

Megan Klein
Fox Networks Group
[email protected]
(310) 369 - 1363