For immediate release
Suite of Advanced Advertising Products Allows Marketers to
Go Beyond Age and Gender to Deliver Precise Consumer Targets Across Fox Portfolio
LOS ANGELES, Calif.— Fox Advanced Ad Products, a division of Fox Networks Group, today announced the release of Audience Insights Manager (AIM), a suite of data-enhanced buying tools designed to aid advertisers in improving the effectiveness of their linear and nonlinear ad buys. AIM will refine Fox’s ability to deliver precision targeting within its portfolio of uniquely immersive, premium programming, using a range of data sets to optimize campaigns, offer guarantees on specific audience segments and deliver multi-platform efficiency.
Fox Networks Group President of Advertising Sales Toby Byrne said “We’re committed to empowering advertisers to reach the audience that represents their very best prospects. Fox has never been afraid to be different and this is a bold step towards changing the conversation from efficiency to effectiveness. AIM enables brands to transcend traditional industry metrics to better target their audience and deliver their message.”
Fox AIM consists of four distinct products:
• Optimized Audience Read: Uses Fox’s proprietary data engine to improve campaign performance by recommending commercial inventory based on advertiser-supplied precision targets and by providing a tCPM (targeted cost per thousand) read of consumer audience delivery.
• Target Audience Guarantee: Provides a single linear tCPM guarantee across Fox Networks using Fox’s premier data enabled television platform to forecast and optimize campaign performance.
• Multi-Platform Guarantee: Offers a platform-agnostic premium content audience package with a tCPM guarantee across linear and nonlinear properties.
• Linear Programmatic Buying: Empowers advertisers to buy Fox national inventory against advanced audience targets within a private marketplace. This allows for integration with leading media buying and demand-side platforms.
The introduction of Fox AIM is the latest step in Fox Networks’ emerging position as an industry leader in linear and nonlinear advertising through the application of data and advanced ad products. It follows the acquisition by FNG last year of true[X], the leading engagement advertising company that specializes in ad formats for on-demand media.
About Fox Advanced Ad Products
A division of Fox Networks Group, Fox Advance Ad Products works with the world’s leading brands to connect with consumers in today’s digital marketplace, developing cutting-edge campaigns and capabilities to better distribute, view, measure and monetize premium content through innovative advertising products and services.
About Fox Networks Group
Fox Networks Group (FNG) is a primary operating unit of 21st Century Fox (NASDAQ:FOXA). FNG consists of Fox Television Group, which includes Fox Broadcasting Company and 20th Century Fox Television; Fox Cable Networks, which includes FX Networks; Fox Sports Media Group, and National Geographic Partners. Together these units create, program and distribute some of the world’s most popular entertainment, sports and nonfiction programming.